GAME GOLF Insights is a revolutionary NEW advanced game visualization platform – It’s the worlds first wearable automatic shot tracking system which lets golfers quickly visualize their on-course shot tendencies, both off the tee and into the green. You can seamlessly capture and display your golf game in a comprehensive, dynamic interface with stats, trends and information. After a few rounds you’ll quickly see your shot accuracy and trends and be able to use the data to help you play a more informed game and quickly improve your course management skills.

Starting nearly six years ago, GAME GOLF was only an idea, a concept. Through years of raising capital and funding R&D research, the idea finally became a reality in January 2014. GAME GOLF, from Active Mind Technology, launched into the golf business inspiring golfers and the industry’s most influential organizations to create a new growth category for golf.

GAME GOLF is led by John McGuire, CEO, who conceived the idea of collecting data to help further the passion, the learning and the growth of sport using technology. Golfers have been playing the game of golf without any insight on how well they played from day to day. John knew that golfers needed more information to help them improve. The GAME GOLF product is allowed under the Rules of Golf and is permitted in tournament play, allowing automatic shot and game tracking for comprehensive post round analytics and social extension of the game through the platform.

GAME GOLF has partnered with the PGA of America and with Golf Channel. Both organizations believes that golf is ready for technology that inspires the players of the game to play more, extend the game beyond the course and attract younger golfers to the game.

The development company behind GAME GOLF is Active Mind Technology, a privately held company that is pioneering the gamification of sport through its development of the GAME platform with its first product being GAME GOLF.



Playing golf should be exactly that—playing. With GAME GOLF, game tracking happens in the background, so you can focus on playing instead of note-taking. All you have to do is power up, put on the device, and play your game. Install the unique tags into each of your clubs and simply tag each club to the device before you take your shot. That’s it. GAME GOLF logs what club you use and where on the course you use it. By combining these observations, your game is visualized like never before.




GAME YOUR GAME. Golf is no longer just a memory and a scorecard. Now it’s a living, breathing chronicle of your game. Everything you do on the course is recorded and presented in an all-in-one online system to help you better see, understand and show off your skills. With GAME GOLF, you don’t just leave everything you’ve got on the course—it comes with you afterwards so you can see in detail how you did and where you can do better.




GAME YOUR GAME. Each and every game you play becomes a showcase you can share with anyone you choose. From that huge drive on hole 14 to your average stats over time, your golf game is no longer limited to the people you played with. Your progress and accomplishments can be shared with your friends and family—as well as a whole new community on the GAME platform—for fun, or for bragging rights.




If practice makes progress, informed practice makes perfect. Now, so much more than basic stats are recorded. Mathematical trends over time in all statistical areas are carefully calculated and presented in ways that can educate, not just illustrate. Your entire golf game is presented and analyzed so you can actually use the information to improve your play—from overall changes to precise adjustments. GAME YOUR GAME.

The GAME GOLF has been designed to be durable and robust with a high end look and feel. The device and tags are all plastic, you don’t ever feel like you’re going to break it. The device fits on your belt very comfortably and is non obtrusive and won’t get in the way of your swing movement.

The device and tags are well-designed, unobtrusive, light-weight and user-friendly. The bright red colors make it easy to spot who else is using GAME GOLF on the course,

The Game Golf system is neatly packaged and comes with a instructions and a carry pouch. Here’s what you get in the box:

  • Game Golf Device
  • Mini USB Cord
  • Game Golf Carry Pouch
  • 18 Tabs for Tracking
  • Instructions
  • Carry pouch

The software’s user interface on the desktop has been simply designed to enable users to easily find there way around the software. It’s pretty easy to find your the stats that interest you, review your rounds and figure out where you need improvement. The drag-and-drop editing feature as far as where shots land on the course on a hole-by-hole basis is brilliant and user-friendly. Equally the iOS mobile app is a nice companion and there is some excellent data visualization with the newest features – dispersion by club of greens in regulation and off the tee, as well as proximity to the hole.

It’s simple design allows you to play your game without distractions and minimises the need to constantly connect to an ancillary device like your phone or tablet device, thus not taking you out of your golf tempo or rhythm. Tagging your shots is a simple, a single click against the device on your belt and your ready to hit your ball.



Setting up the device itself is pretty straightforward. Register a profile on the Game Golf website and download the appropriate software for your computer. Plug in the device to your computer so that it can be recognized. At the same time, remove the tags from the packaging and screw them into the grips on your golf clubs. Once your online profile is setup you’ll be prompted to identify the make and model of each club you’re tagging.

Once you’re out on the course, turn the device on. Game Golf will automatically discover your location, usually within five minutes. A set of indicator lights will notify you when it’s ready to go.

Game Golf has a pretty extensive list of courses done an outstanding job mapping courses – a list that includes more than 3,000 in the United Kingdom.

Like other technology apps, Game Golf records your rounds and analyzes your performance. But it does this with unparalleled ease and sophistication. The device itself, which is smaller than a deck of cards, clips to your belt. A set of durable tracking tags are attached to your clubs. When you’re ready to address your ball, touch the tag to the sensor on the device. You’ll hear a subtle beep and the device will gently vibrate indicating that it’s ready to track.

When your round is over, connect the device to your computer. Game Golf will transmit your data to its website where you can review your match.






During your round, simply tap the tags you installed into the grips of your clubs against a wearable device before each shot. That’s it. Everything else is done automatically.






Observe your entire golf game on our web and mobile interfaces, which display your game like never before using a map view of the golf course that shows your shot locations and distances.






Share your rounds, stats, records and more with the GAME community and your friends on Facebook and Twitter. Now your game can leave the course.






All statistical parts of your game are recorded, calculated and displayed as trends over time, so learning about and improving your game is based on facts.